Clorox Heritage Community
Celebrate the rich heritage of The Clorox Company, our people, brands and consumers.
Recent Additions to Treasures From the Archive
Burgeoning Abroad -- Believe it or not, it was not until the acquisition of Country Kitchen Foods, LTD (CKF) in September 1973 that The Clorox Company secured a presence overseas.
Who Is "Auntie" Murray? -- We all know that William C.R. Murray was The Clorox Company’s first beloved general manager, but what do we know about his wife? As Doris Moss recounted candidly, “She was a remarkable woman to whom The Clorox Company should offer gratitude.”
What's in a Name? You Tell Us! -- The name for our signature product, Clorox® liquid bleach, was not, in fact, a genius idea from our advertising staff. It was, however, the result of one engineer’s hard work and imagination.
In Their Words: Robert Shetterly on Clorox's Renaissance -- Since the company opened its doors in 1913, doing the right thing has been a part of our DNA. In 1973, Robert B. Shetterly, the CEO from 1968 to 1980, told the following story about former CEO William Roth.
Clorox Acquisition Dates -- Do you remember some of the big events that happened in the years of our biggest acquisitions?
Clorox Makes a Splash! -- Noted as the “most significant improvement of the Clorox® liquid bleach bottle in 20 years,” The Clorox Company introduced the new “splash-less” design bottle in 1981.
Fire Up The Grill, It's Summertime! -- The weather is warm in most parts of the Northern Hemisphere; it’s time to move the cooking and festivities outdoors. However, did you know that this trend of backyard grilling only began in the 1950s?
There is a Place Called Hidden Valley -- Perhaps not identical to the depiction of the Hidden Valley we see in current advertisements, but Hidden Valley® ranch dressing debuted at the Hidden Valley Ranch, located outside of Santa Barbara, California, in 1954.
The Day They Took Clorox® Bleach out of Temecula -- Could you imagine doing a load of laundry without Clorox® bleach? In 1973, Clorox officials chose to challenge the town of Temecula, California, by offering a $10 “nuisance fee” in exchange for pledging to give up usage of the beloved bleach for an entire month.
Stop and Smell the Pine-Sol -- Scientists tell us it's the chemicals alpha pinene and bornyal acetate that give pine its distinctive odor, one many people associate with Christmas or a walk through the forest.
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