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In an early example of co-branding, Clorox® bleach partners with the new Philco Duomatic washing machine for this circa 1960 television advertisement.
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As the Philco salesperson explains, this advanced new combination washer/dryer featured a pullout automatic bleach dispenser to inject liquid bleach into the wash cycle after detergent is fully dispersed. Clorox® bleach labels from this period encouraged consumers to visit their Philco dealer for a demonstration of "The Wonderful New Philco Duomatic".
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