Would like to see Brita market a disposable drinking straw. A straw that could be taken with me when i go to a resturant or other places. Some resturants have really bad tasting water and this would solve the problem.

I must say how wonderful the personal water bottle filtration system is!  I love my new water bottle and my water intake has increased dramatically from it...but, it could be increased even further!

I hate that I never replace my filter in my pitcher, but it's something I NEVER remember to do.  Anyway Brita can make an iPhone app that reminds us?  If we could buy one from the iPhone app and have it sent home, even better.

"Research has indicated that skin absorption of contaminants in municipal water has been underestimated and that ingestion may not constitute the sole or even primary route of exposure. In addition to penetration of contaminants through the skin to the body as a whole, the contaminants can adversely affect the skin itself. Chlorine chemically bonds with proteins in the hair, skin and scalp."

As consumer awareness increases - we can expect an increased demand for shower water filtration. Why wouldn't the largest brand in home water filtration take advantage of this tremendous growth opportunity?

My sons are athletes and we go through a lot of bottled water to keep them hydrated.  We have a whole house filter at home so really didn't need Brita in our house.  But when my oldest went to college this year, he asked me to buy him a Brita pitcher to put in his dorm room.  He saves money by filling it with tap water from the dorm bathroom and then sticks it in his dorm room fridge. I thought that was a great idea and will add it to my next son's college supply list!  That works for in-room drinks of water but doesn't help when he heads out to the athletic fields and gym.  Would be great to have a Brita sports jug that can be carried with you to the gym, fields, etc. - quart size or 1/2 gallon.  And if it could fit in the dorm room fridge too - all the better.  But, they don't mind warm water for sports, but they do mind the taste of tap water in the dorms!