Think of EXPO as YouTube meets consumer reports.
EXPO is an independent collector of consumer generated video reviews. EXPO’s library consists of over 300,000 videos (hundreds of unsolicited Clorox video reviews) uploaded by thousands of product owners who share their unbiased consumer experiences. EXPO gains rights for broad distribution to these videos upon upload.
These videos are shared wherever shoppers seek product information including on expotv.com, shopping engines, retail sites, YouTube, Facebook, manufacturer sites, and rank well in search. Because EXPO can solicit videos reviews/demonstrations from consumers across a host of different variables (demographic, psychographic, competitive product user, etc) the EXPO platform enables brands to collect video assets in a scalable, targeted, and cost effective manner.
EXPO is ideal for brands that are launching a new product and want targeted consumer generated videos available prior to product launch. EXPO CPG clients include: P&G, Unilever, Kraft, Heinz, and Post.
Often brands will utilize the EXPO community for consumer research. We can target our community (say Moms or competitive product users) and ask questions related to new concepts, branding, package design, advertising, products/recipes, promotions/programs. The consumers provide video feedback which is moderated and transcribed. The brands access the videos on a private extranet.
The research programs are Fast (often within two-three weeks), Broad (targeted consumers in multiple markets), Smart (less expensive than focus groups and the brand owns the content and can use beyond research study), Authentic (no influencing consumer responses via moderator/other respondents), and Confidential (EXPO obtains all confidentiality agreement with consumers).
EXPO delivers a customized program screener (gender, age, geography, program-specific qualifiers) and a private extranet for brand to view videos and read transcripts.
USA Today - Marketing to Moms Survey of 1,700 Real Life Moms