Something that you can spray into your mattresses for a stain such as pee, especially when you have kids. Something that will not have harsh chemicals. 

My idea is for you to get with a company who make the small handheld black lights and have them make you a mass quanity to give away free or with a purchase of one clorox product. This will pay off for you in unreal proffits once the consumers use the black lights as your commercial you make will show them how to use them to detect germs an bacteria associated with urine and urine splash all around toilets and baseboards an all over ones home. Once people see with a blacklight whats on the floors,baseboards, toilets, ect they will begin a mass clorox campain in home to rid themselves of all the germs they had no idea were on their  toilets and floors ect, a blacklight will make the urine splash glow like a neon stain. We used these in schools and in childcare places that I personally cleaned an supervised the cleaning of and once we got the lights to see how poor a job we were doing we were all just dumbfounded. These blacklights are amazing an consumers just have no idea how bad the kids miss and adults to especially the splash zone as it will splash or spray out of a toilet, pets also sneak a pee or mark a spot or 10 in our homes, it splashes an is on shower stalls, curtains, floors its bad in the bathroom and you would sell many products to kill these germs an make us happy and we would all be so much more sanitary making for one clorox happy usa :)  You would be selling large quanitys of your products at the same time. I will be watching the tv for the add to go to your website an get a free blacklight or even a buy a clorox product an get a light to detect free would work, Im sure with todays technoligy there has to be a better blacklight then the ones we used back when I did this detection, now a day they make much more brighter mini lights an it may be possible to make one a blacklight I dont know for sure tho on that, the one I have posted was like 20-25 dolars as it was battery operated and portable and also took a adaptor for ac. Naturally the blacklight would work & show up more urine splash at night with all lights off in the room being inspected.

ps: Below is a snapshot of a small 6 or 7 inch long black light we used when I worked in the field. It runs off of 4 double a & has a plug in for a adaptor ac.

I would make a miniature Clorox wipe dispenser. Shaped just like the regular size dispencer, but small enough to keep in a purse or attach to your keys.

Dillute 1 cup of Clorox bleach in a gallon water and apply it to your concrete driveway. Let it sit for a couple of minutes then hose down. It will get rid of the stains from leaves that have molded on your driveway under your snow and ice over the winter. Use a small amount of bleach full strength in the cracks of your driveway to get rid of the weeds which will pop up. Way more economical than weed killer.

I would love to see a dish sponge wand with an attractive holder that keeps it upright when not in use.  I hate when it's left sponge-side-down and all the soap leaks out into the sponge.