New Ideas

Tell us what you want to see

This is a public Forum  publicRSS

Browse and Vote on All Ideas

  •  

    0 ratings

    Rate this

    Brita Flexible Faucet Filter
    Idea posted August 12, 2016 by Hope Oje 
    Brita Flexible Faucet Filter

    I currently have a Brita faucet filter and my sink is so shallow that, with the filter in place, some of my dishes (tall cups, for example) don't fit. This is a design to raise the filter out of the sink so that it doesn't get in the way. This product allows you to bend the filter upwards so that it is positioned over the faucet and out of the sink.

  •  

    0 ratings

    Rate this

    The Cup FlosserCUP FLOSSER.pdf
    Idea posted January 12, 2016 by Ken Blocker 
    The Cup Flosser

    A device that will clean hard to get to debris that's stuck on the bottom of cups.

  •  

    0 ratings

    Rate this

    Brita pitcher - cool design - invisible filter, made of...
    Idea last edited September 24, 2015 by lena sawyer 
    Brita pitcher - cool design - invisible filter, made of porcelan
  •  

    0 ratings

    Rate this

    I have a question2
    Idea posted October 15, 2014 by Christopher Greenfield 
    I have a question

    I do not want to post my idea in a public forum because I believe it is an incredible idea and could make money from it. I am afraid of posting my idea publicly because I do not want to risk my idea being stolen. 

  •  

    0 ratings

    Rate this

    Glass Brita Pitcher
    Idea posted November 12, 2014 by Paul Tomkiel 
    Glass Brita Pitcher

    Of the objects found in our cultural narrative, there is one humble object that has both a nostalgic and modern appeal: glass water pitchers.  

    These objects, while used to show the colors of Koolaid or Lemonade, were used for one of our most basics.  While to modern sensibilities the crystal clear liquid is boring, it has meant the highest quality water and highest quality of life for years.  

    Plastics have emerged since World War II and have sought to replace many different parts that had been glass, wood, and metal.   This has opened many options for us in being able to innovate and there is nothing wrong with this.  

    Unfortunately, the humble glass water pitcher, of great nostalgic weight, has not been incorporated into the contemporary world.  Indeed, what might seem as old fashioned has plenty of benefits.  For one thing, glass water pitchers stay colder longer and do not heat up as quickly as plastic.  This means that the water will chill quicker when introduced to the pitcher.  

    There is a growing anxiety about plastics and their interactions with our bodies.  Regardless of the scientific validity, this is a growing consumer market who desire to not have plastic food/beverage containers.  This has become so mainstream that in Wal-Marts, there are refillable water bottles that are made of glass. 

    In a different light, environmentally minded individuals think that we should limit all of our use of crude oil.  This includes the use of plastic.  Plastics have only become the norm in the last sixty to seventy years.  Glass has existed for over five thousand years.  It is one of our most ancient inventions.  It has grown and changed with us for much longer than we have had plastics.  Among the environmentally minded, there are people who question: "Why do we want to change something that has still worked for us for so long?"

    What I think is clear, is that Brita should make glass water pitchers with the famous filtration system.  This pitcher could be used as something a bit fancier than a plastic water pitcher; something that one could have sitting out at Thanksgiving or Christmas Dinner and encourage the drinking of water.  The basin in which the water awaits filtration can be ceramic.  The filter itself could remain plastic.  While some extremities of the market would still reject this pitcher due to a small amount of plastic, the lion-share of consumers will enjoy this new pitcher.  

     

    Of course, we face the challenge of shattering glass.  But there are many different innovations which can help in this.  The glass water bottles mentioned above are wrapped in a silicon shield that defends the bottle from cracking.  I have seen first hand that these work.  Glass has also been innovated and there are more durable glass varieties that exist.  

     

    I believe that this is a viable market option.  It is simple, elegant, nostalgic, modern, ancient, green, and enduring.  

    Humbly, I implore you, dear innovators, to consider this as a possibility for our future.  I guarantee you one customer.  

© 2010 Clorox Services Company. All Rights Reserved. All trademarks are the property of their respective owners. Used by permission.