

Check out new treasures from our archives!
Philco Duomatic Hearts Clorox® Bleach- In an early example of co-branding, Clorox® bleach partners with the new Philco Duomatic washing machine. Read more
Blast from the past -- take a look at one of our old posts
Clorox Pronounced Kosher! - Rabbi Liber Cohen gave his seal of approval in 1930. Read more
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Check out new treasures from our archives!
Only You Can Prevent Forest Fires - Could Hunter’s Heater date back to 1944, when Smokey the Bear first issued his famous warning? Read more
Blast from the past -- take a look at one of our old posts
The Case of The Missing Dot - Ever wonder why the S.O.S® brand doesn't have a third period? Read more
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Check out this new treasure from the archive!
Blast from the past -- take a look at one of our older posts
Fahrenheit 409 - Did you know Formula 409® all-purpose spray cleaner helped save an entire library book collection? Read more
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Check out new treasures from our archives!
But Who is L.A. Wolff? - Though it shares common elements with labeling from later years, this rare label tells its age with the mark of the first outside company to distribute commercial Clorox® bleach. Read more
Blast from the past -- take a look at a post from one of our members
Clorox Bottle Costume - Marion Miller shares her Clorox memories and a great Halloween costume! Read more
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Clorox and Cat Litter - Jonny Cat litter is named after its founder, John Alan Stephens who considered himself more of an academic than a businessman. Read more
Blast from the past -- take a look at one of our older posts
It's easy being green - How did a few simple employee actions impact the energy usage of The Clorox Company in the 1970s? Read more
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Check out new treasures from our archives!![]()
The Other NRA - No, not the National Rifle Association. The "NRA Member" stamp on Clorox® bleach bottles in the 1930s signified The Clorox Company's participation in the New Deal. Read more
Blast from the past -- take a look at one of our older posts
The Case of the Missing Dot - Ever wonder why the S.O.S® brand doesn't have a third period? Read more
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Check out new treasures from our archives!
Your Donations Count! - Check out the generous donations we received from an employee who worked at our original plant for 45 years. Read more
Pick a Card - See how employees of The Clorox Company shuffled their way to the finish line at the Bay to Breakers race in San Francisco, California in 1987. Read more
Blast from the past -- take a look at some of our older posts
Butch in the Web Age - Butch was the company mascot/icon from 1934 to 1958. Read more
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Check out new treasures from our archives!
Happy Founder’s Day! – The Clorox Company was founded 98 years ago today as the Electro-Alkaline Company. But who were those original five Bay Area founders that started a humble bleach company back in 1913? Read more
Recent Bottle Donations – Check out the new bottles that were donated to our archives last week and find out which bottles we still need for our collection and how you can help. Read more
Blast from the past -- take a look at some of our older posts
Affordable Real Estate in California - You may not believe it now, but in May 1913, when The Clorox Company was known as the Electro-Alkaline Company, we bought our first bleach plant at 809 High Street in Oakland, California, for only $3,000! Read more
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Check out new treasures from our archives!
Fresh as a Daisy -- Today is the first day of spring and you know what that means! With daylight savings behind us, it’s time to scrub away any remnant of Old Man Winter and get ready for longer, warmer days in the northern hemisphere with a little spring cleaning. Read more
March Madness -- How's your bracket faring? Read more
Blast from the past -- take a look at some of our older posts
Leave the Plumbing to Us -- Did you know Liquid-Plumr® drain opener got its start thanks to a bunch of moonlighting Greyhound bus drivers? Read more
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Check out new treasures from our archives!
Beary Rainy Day Parade -- One rainy December day in 1987, two children joined The Clorox Company in its philanthropy efforts to brighten the spirits of others. Read more
Blast from the past -- take a look at some of our older posts
Clorox Girls -- Product demonstrations conducted by a representative from the broker W.W. Lefews & Sons Inc. were an important marketing tool for Clorox throughout the 1930s. Read more
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