Heritage Announcements Board
Updates from the Clorox Heritage program
Latest Heritage Announcements
Heritage Announcement posted December 5, 2011 by Clorox Heritage
Check out new treasures from our archives!
Philco Duomatic Hearts Clorox® Bleach- In an early example of co-branding, Clorox® bleach partners with the new Philco Duomatic washing machine. Read more
Blast from the past -- take a look at one of our old posts
Clorox Pronounced Kosher! - Rabbi Liber Cohen gave his seal of approval in 1930. Read more
Clorox Heritage Community - Heritage Announcement posted November 18, 2011 by Clorox Heritage
Check out new treasures from our archives!
Only You Can Prevent Forest Fires - Could Hunter’s Heater date back to 1944, when Smokey the Bear first issued his famous warning? Read more
Blast from the past -- take a look at one of our old posts
The Case of The Missing Dot - Ever wonder why the S.O.S® brand doesn't have a third period? Read more
Clorox Heritage Community - Heritage Announcement posted November 8, 2011 by Clorox Heritage
Check out this new treasure from the archive!
Bottles Wanted! - The Clorox Company Archive is looking for Clorox® bleach bottles from the 1990s. Read moreBlast from the past -- take a look at one of our older posts
Fahrenheit 409 - Did you know Formula 409® all-purpose spray cleaner helped save an entire library book collection? Read more
Clorox Heritage Community - Heritage Announcement posted September 30, 2011 by Clorox Heritage
Check out new treasures from our archives!
But Who is L.A. Wolff? - Though it shares common elements with labeling from later years, this rare label tells its age with the mark of the first outside company to distribute commercial Clorox® bleach. Read more
Blast from the past -- take a look at a post from one of our members
Clorox Bottle Costume - Marion Miller shares her Clorox memories and a great Halloween costume! Read more
Clorox Heritage Community 
- Heritage Announcement posted June 30, 2011 by Clorox Heritage
Clorox and Cat Litter - Jonny Cat litter is named after its founder, John Alan Stephens who considered himself more of an academic than a businessman. Read moreBlast from the past -- take a look at one of our older posts
It's easy being green - How did a few simple employee actions impact the energy usage of The Clorox Company in the 1970s? Read more
Clorox Heritage Community - Heritage Announcement posted June 24, 2011 by Clorox Heritage
Check out new treasures from our archives!
The Other NRA - No, not the National Rifle Association. The "NRA Member" stamp on Clorox® bleach bottles in the 1930s signified The Clorox Company's participation in the New Deal. Read more
Blast from the past -- take a look at one of our older posts
The Case of the Missing Dot - Ever wonder why the S.O.S® brand doesn't have a third period? Read more
Clorox Heritage Community - Heritage Announcement posted June 3, 2011 by Clorox Heritage
Check out new treasures from our archives!Your Donations Count! - Check out the generous donations we received from an employee who worked at our original plant for 45 years. Read more
Pick a Card - See how employees of The Clorox Company shuffled their way to the finish line at the Bay to Breakers race in San Francisco, California in 1987. Read more
Blast from the past -- take a look at some of our older posts
Butch in the Web Age - Butch was the company mascot/icon from 1934 to 1958. Read more
Clorox Heritage Community - Heritage Announcement posted May 3, 2011 by Clorox Heritage
Check out new treasures from our archives!
Happy Founder’s Day! – The Clorox Company was founded 98 years ago today as the Electro-Alkaline Company. But who were those original five Bay Area founders that started a humble bleach company back in 1913? Read more
Recent Bottle Donations – Check out the new bottles that were donated to our archives last week and find out which bottles we still need for our collection and how you can help. Read more
Blast from the past -- take a look at some of our older posts
Affordable Real Estate in California - You may not believe it now, but in May 1913, when The Clorox Company was known as the Electro-Alkaline Company, we bought our first bleach plant at 809 High Street in Oakland, California, for only $3,000! Read more
Clorox Heritage Community Recent Comment (2 of 2)
- May 7, 2011 by Clorox Heritage: Thanks for your generous offer Richard, we'd love to include your...
- May 4, 2011 by richard: I have the 29-30 bottle and would love to have something in the...
- Heritage Announcement posted March 21, 2011 by Clorox Heritage
Check out new treasures from our archives!
Fresh as a Daisy -- Today is the first day of spring and you know what that means! With daylight savings behind us, it’s time to scrub away any remnant of Old Man Winter and get ready for longer, warmer days in the northern hemisphere with a little spring cleaning. Read moreMarch Madness -- How's your bracket faring? Read more
Blast from the past -- take a look at some of our older posts
Leave the Plumbing to Us -- Did you know Liquid-Plumr® drain opener got its start thanks to a bunch of moonlighting Greyhound bus drivers? Read moreClorox Heritage Community - Heritage Announcement posted February 23, 2011 by Clorox Heritage
Check out new treasures from our archives!Beary Rainy Day Parade -- One rainy December day in 1987, two children joined The Clorox Company in its philanthropy efforts to brighten the spirits of others. Read more
Blast from the past -- take a look at some of our older posts
Clorox Girls -- Product demonstrations conducted by a representative from the broker W.W. Lefews & Sons Inc. were an important marketing tool for Clorox throughout the 1930s. Read more
Clorox Heritage Community - Heritage Announcement posted February 14, 2011 by Clorox Heritage
Check out new treasures from our archives!Bright Way Out of a Jam -- When The Clorox Company regained its independence from Proctor & Gamble in 1969, it began to introduce new products in U.S. markets to help moms tackle tough stains on colorful fabrics. Read more
Blast from the past -- take a look at some of our older posts
CLX on the Big Board -- In August 1968, The Clorox Company common stock became listed on the New York Stock Exchange under the ticker symbol "CLX." Read more
Clorox Heritage Community - Heritage Announcement posted February 1, 2011 by Clorox Heritage
Check out new treasures from our archives!Escape from Alcatraz -- Before notorious criminals “Birdman” and Al Capone were locked up on “The Rock,” The Clorox Company was trying to break into the infamous penitentiary. Read more
Blast from the past -- take a look at some of our older posts
Forest Park in the 1970s -- Donald Campbell donated this photo from our Forest Park, Georgia, plant to the archive. Read more
Clorox Heritage Community - Heritage Announcement posted January 17, 2011 by Clorox Heritage
Check out new treasures from our archives!Pine-Sol of Yore -- We're searching for any Pine-Sol® brand bottles, labels and advertisements dated before 1957. Send us what you have! Read more
Blast from the past -- take a look at some of our older posts
And a Partnership Between Clorox and The Red Cross was Born -- 1973 was a banner year for The Clorox Company; is the earliest documentation of a partnership between Clorox and the American Red Cross. Read more
Clorox Heritage Community - Heritage Announcement posted January 10, 2011 by Clorox Heritage
Check out new treasures from our archives!
Clorox Pronounced Kosher! -- Rabbi Liber Cohen gave his seal of approval in 1930. Read more
Blast from the past -- take a look at some of our older posts
Case Closed -- Thanks to the help of Heritage Community Member, Krishna Reddy, we were able to identify the mystery bottle. Read more
Science Triumphs Over Cleaning Drudgery! -- In the spirit of !NNOVENT and my !dea, learn about Boon, an innovative all-purpose cleaner developed in 1946. Read more - Heritage Announcement posted December 21, 2010 by Clorox Heritage
Check out new treasures from our archives!Mystery Bottle -- Help us uncover the origin of this mystery bottle. Read more
Celebrating the Season -- A holiday party at The Clorox Company was never complete without gifts, skits and treats back in the 1930s. Read more
Blast from the past -- take a look at some of our older posts
Clorox Kills Moon Germs -- The year: 1969. Apollo 11 had just returned from space, where astronauts Armstrong and Aldrin took their historic first steps on the moon. How did NASA welcome them back? Read more
Clorox Heritage Community Homepage - Heritage Announcement posted December 13, 2010 by Clorox Heritage
Check out new treasures from our archives!
Her Name Was Brita -- How did the World’s No. 1 Brand of household water filtration get its start in Germany? Read more
Blast from the past -- take a look at some of our older posts
All Aboard the Clorox Express! -- On Nov. 12, 1931, more than 1million Clorox® bleach bottles rode the rails from the Port of Oakland via Quaker line SS "San Clemente" to Albany, New York, in boxcars marked with the Clorox diamond. Read more
The Case of the Missing Dot -- Ever wonder why the S.O.S® brand doesn't have a third period? Read more
Clorox Heritage Community Homepage - Heritage Announcement posted December 6, 2010 by Clorox Heritage
Check out new treasures from our archives!
It's Easy Being Green -- Back in the 1970s, a few simple steps made a big difference at The Clorox Company's headquarters. Read moreBlast from the past -- take a look at some of our older posts
Don't Try This At Home -- The year was 1937. In Washington, D.C., a special Congressional committee had formed to investigate “truth in labeling”. Read more
Sometimes Imitated, Never Duplicated -- With names like “Colox and “Chlorax,” some of our earliest competitors stopped at nothing to dupe consumers into purchasing their products over ours. Read more
Clorox Heritage Community Homepage
- Heritage Announcement posted November 12, 2010 by Clorox Heritage
Check out new treasures from our archives!
Sometimes Imitated, Never Duplicated -- With names like “Colox and “Chlorax,” some of our earliest competitors stopped at nothing to dupe consumers into purchasing their products over ours. They say imitation is the highest form of flattery, but we’re not so sure we agree. Read moreMaking Room for Innovation -- Just how many remodels and expansions has the Clorox Technical Center undergone since it opened its doors in 1973? Read more
Blast from the past -- take a look at some of our older posts
Don't Try This At Home -- Read more
Clorox Heritage Community Homepage
- Heritage Announcement posted July 30, 2010 by Clorox Heritage
Since the company opened its doors in 1913, doing the right thing has been a part of our DNA. In 1973, Robert B. Shetterly, the CEO from 1968 to 1980, told the following story about former CEO William Roth and how he led the company by extending the commitment to Corporate Responsibility to our business partners.
“Over a long period of years, the Company had gained a reputation for fair dealing with [suppliers], even if doing so was sometimes costly. For example, during the early stages of World War II, the shortage of chlorine sent its price sharply up. Clorox had a long-term contract to buy chlorine at a price well below the wartime level. But Mr. Roth recognized the hardship this placed on the supplier. He tore up the old contract and began paying the higher price. Small wonder, with this kind of consideration, that our suppliers felt a special kind of loyalty to the Company.”
- Heritage Announcement posted June 15, 2010 by Clorox Heritage
Scientists tell us it's the chemicals alpha pinene and bornyal acetate that give pine its distinctive odor, one many people associate with Christmas or a walk through the forest. But thanks largely to a Jackson, Mississippi, chemist named Harry A. Cole, the smell of pine is also associated with cleanliness.
It's been more than 80 years since Cole, living in the midst of miles of pine trees, used pine oil to create the fresh-smelling and highly-effective Pine-Sol® cleaner we know today.What memories does the Original Pine-Sol scent evoke for you?
Recent Comment (1 of 1)
- July 14, 2010 by The Macher: BS"D The original Pine Sol scent sadly reminds me of sickrooms or of...
Recent Comments
- May 7, 2011 - Thanks for your generous offer Richard, we'd love to include your...
- May 4, 2011 - I have the 29-30 bottle and would love to have something in the...
- July 14, 2010 - BS"D The original Pine Sol scent sadly reminds me of sickrooms or of...
- June 7, 2010 - Roma that's a good one. And I learned something new, I didn't know it...
- June 7, 2010 - The automobile has become something we take for granted in the U.S. To...
- Greg P on Mother JugMay 25, 2010 - Wow - those jugs must have cost a fortune to produce.
- April 20, 2010 - Thanks for the tip Nanette! We'll be sure to drop them a line.
- April 19, 2010 - Someone like Craig Sullivan, Jerry Johnston or possibly Sandy Brawley...