Every one of us has experienced one of those moments when we realize our charcoal simply isn't lighting properly and thought about squirting more fire lighter on the coals, despite warnings that the fluid can ignite, flash back to the bottle and burn the user. Last night my charcoal was damp due to heavy fog and the fire kept dying back. Not wanting to be featured on A Thousand Ways to Die (or, in this case, A Thousand Ways to Fry), I decided to use a few small pieces of Fire Blox, charcoal and firewood starters, rather than spraying additional fluid on the fire. It took a while, but my soggy coals finally got hot and I ended up with perfect steaks and a lightbulb moment: Why not create some kind of product that can be safely sprinkled on warm coals to get them restarted, hot, and ready to cook over.
My idea for Kingsford Fire Restarter would be to have a box containing odoloress, non-toxic finely crumbled pressed wood infused with some kind of resin that would ignite and burn slowly when sprinkled on warm coals or lit with a match. The box could have a fixed plastic top that would flip up one side and have large holes on the other side. This would allow the user to sprinkle the product directly on the coals or access it with a spoon in order to make small piles in and around the coals. Using this method to restart a slow fire, or reheat one that is going cold, would not only be convenient for users but could save a life.