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    Unique Cleaning Products That Target Thrift Shoppers &...3thrift_love.jpg
    Idea posted June 28, 2014 by vscience, tagged favorite, innovation image in my Clorox® idea > New Ideas public
    Unique Cleaning Products That Target Thrift Shoppers & Recycling Junkies

    Thrift Shop Junkies and Recycling Fanatics Rejoice! 
    Here's an idea for creating a new line of cleaning products specifically targeting consumers who love to buy second-hand, used, recycled products. The focus is gently SANITIZING as well as cleaning second-hand items.

    How I came up with this idea?
    I'm a black belt thrift shopper. I buy everything recycled and used. The problem is that EVERYTHING purchased from a second hand store must be cleaned thoroughly.  It is extremely important to clean and sanitize used clothing, household items, toys etc.   I would like to see a new line of products specifically for thrift store shoppers. 

    Unique Cleaning Criteria:
    Consumers who buy used items need to take extra care to clean their purchases carefully.  The product line should be specifically designed to clean and sanitize thrift, re-use, second-hand items such as clothing, toys, household items. The product line could include a stronger antibacterial laundry soap, a disinfectant spray, and stronger anti-bacterial wipes.  The unique cleaning criteria opens Clorox to an innovative and disruptive cleaning product line.

    Suggested name:  I (Heart) Thrift

    Supporting Quick Facts / Reference:
    According to America’s Research Group, the resale market is BIG. It is blossoming thanks to value-conscious consumers. About 16 - 18% of Americans will shop at a thrift store during a given year. For consignment/resale shops, it’s about 12 - 15%. To keep these figures in perspective, consider that during the same time frame; 11.4% of Americans shop in factory outlet malls, 19.6% in apparel stores and 21.3% in major department stores. That means, used items are a major market! There are currently more than 25,000 resale, consignment and Not For Profit resale shops in the United States. Resale is a multi-billion dollar a year industry. First Research estimates the resale industry in the U.S. to have annual revenues of approximately $13 billion. Goodwill Industries alone generated $2.69 billion in retail sales from more than 2,500 Not For Profit resale stores. 

    Conclusion:
    Millions of people shop for used items. These consumers have unique cleaning needs.   It is an open and untapped market that fits into the Clorox product line. 
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    Dear Glad Press.docxDear Glad Press.docx
    Idea posted June 25, 2014 by lauren tessier, tagged favorite, innovation image in my Glad® idea > New Ideas public

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