
Cesar, we're now trying another approach in "direct-to-market OI" with systems for reaching out to individual inventors. Goal is to get more ideas, with less internal effort vetting the low value ones (improving ROI exactly as you suggest). An overview is described in a blog here: http://www.15inno.com/2010/05/10/clorox/

There's actually a lot of recognition within Clorox for Open Innovation. However, your question is best answered if it's super clear what you are asking - more proof for your initial post that started this discussion! Open Innovation means many things to most everybody. Two examples:
As a Company, we have formal programs culminating in "Win-Balancing", a holistic program to systematize our interactions with innovation partners (built around raw material suppliers with innovation capabilities) that we've been doing for 10 years. There are a range of ways we reward employee achievement and effectiveness in either stewarding this effort or bringing it alive within our business units. Surely a very real aspect of open innovation! Written up by the Corporate Executive Board and recognized by the industry as a best practise.
On the other end of the spectrum, we don't yet have formal "employee idea challenges" or similar things that sometimes one hears about at some companies. A cool idea, but one that has to be effectively executed or it does more harm than good. This is also considered by many an aspect of open innovation.
Hard to answer your question more definitively without knowing what you are asking... :)