Comments
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Rachel and Marco -
Thank you for your feedback. I can see that the notion of sterilization in real world applications is not a repeatable goal for the general public. As you have explained, the issue truly lies with both the product and the use of the product by the consumer.
We have explored very similar situations in researching various disease states such as Alzheimer's, cardiovascular medicine, head trauma, metabolic syndrome, wound healing and others. In all of these cases, after spending hours of time with people in their homes, we have been able to see the health challenge through the patient's experience and perspective of the disease and their attitudes toward available medicines, self-care, and healing.
The study results in December that pointed to the ability for MRSA strains to develop outside the body and without influence of antibiotics are a wake-up call. The study showed that people must have a higher awareness of their cleaning behavior, and that no cleaning product can be 'certified' to clean their house for them.
Where I see an opportunity, is in the ongoing challenge of guiding people towards better cleaning behavior. The "Cleaner Home" and "Healthier Lives" section of the Clorox website does a fantastic job of this. The '5 second rule' outreach through Twitter was another great example. By understanding the patient/customer's experience, more opportunities will emerge that will influence people's behavior and help them take better care of their families.
I think that there are further examples worth looking into... Dove's campaign for real beauty, pharmaceutical companies' programs to help people stay compliant with their medications, smoking cessation products' programs for quitting, weight loss products are another good example. These programs went beyond the education and either approached individuals or groups to help them experientially change the way they behave. Our current project is focused on addressing the leading cause of adult blindness in the US. There is an overwhelming amount of education available in this field as well as a truly remarkable product that stops vision loss - yet people continue to lose their vision. Our research focuses on translating patient experience into new outreach programs that deliver education proactively, so that fewer people lose their vision.
I hope these thoughts are helpful and would be happy to discuss further,-- Mark
Sham -
Han is right. It all depends. Briquettes will come up to temperature in roughly 15 minutes. Then, they will maintain cooking temperature according to how they are used. Briquettes in an open grill used for creating searing temperatures of 400+ degrees will last for roughly 1-2 hours depending on the volume used. Briquettes used in a barbeque cooker with regulated gas inlet/exhaust, insulation from heat loss and run at 220 degree cooking temperature can last over 4 hours.
- Mark
I believe that the nature of Kingsford's exposed individual briquettes can be presented in a different way that may allow the ingredients to be altered without alerting the consumer. The past concept of lighting the whole bag on fire is one example. Another example of changing the format is to sell the briquettes in pre-formed pyramids with a treated paper coating. The coating would initially act as the chimney for the briquettes and eventually be consumed in the fire.
I tend to get my fingers dirty each time I build my own pyramid of briquettes. So - it would be nice to ahve a pre-arranged pyramid, or at least a set of square or disc-shaped matrices that can be stacked into a mini-chimney.
Now that the format has been shifted from a small cube to a large structure, it enables more recycled or new novel material to be mixed in. Users will assume that changes in color, texture and graininess may be attributed to the needs of the stackable shape rather than the briquette itself. It would also allow the integration of longer-strand materials and chips that may be hard to bind within the small briquette. For example - hickory chips or such for improved smoking.
HOpe the ideas help - Mark
Thanks Michael - Now, perhaps we can think of LeScreen - a device that my kids can wiff and not feel the need to sit in front of Sponge Bob or Lego.com for an hour!
Greg - I tend to be a bit of a price shopper - so I would need to see price parity or something that made me feel like I was getting a good deal. That is my left brain need.
My right brain would likely be hooked by some disturbing question about whether I rememembered to keep my water supply at its purest. Rather than a subscription, I might use a technique that is used in the aerospace industry of pay on performance (aka: power by the hour). So, rather than calling it a subscription, I would call it a Britta Purity Promise Package or Britta HealthGuard Service or Britta Pure and Simple Plan... Emphasize that people are buying the hope of crystal pure water, and that the only way that they can guarantee an ongoing supply of pure water is by establishing a water purity plan where Britta takes the risk out and the consumer can breathe (and drink) easier. - mark