I have enjoyed using the clorox antibacterial wipes for years.  One of the things I find which would vastly improve the use of this product is making the dispenser easier to set up.  When setting up a new container for use one must locate the wipe in the immediate center of the roll.  This is difficult and time consuming to do.  Many times it leads to wasting several wipes.  If the center wipe was marked in some way either with a tab or color it would make things much easier.

You may have other products on which this is applicable.  I know in my own household we have products which dispense in the same manner as the Clorox wipes and experience the same difficult set up.