Nothing forthcoming on the Neutra Air website...what is the active currently?
Most hand sanitizers are "only" at 99.99% as well, so this actually seems a rather high level of kill given other products out there. Is there anyone successfully marketing/gaining share with a 5-log or higher kill? Once you get to 99.99%, are the extra 9's worth it or even consumer meaningful?
I do. But to give you an idea of what you're up against, I cook for my dogs on a regular basis and actually supplement that diet with dog food, rather than the other way around. Is it worth it? My Akita lived a lively, active 14 years and 6 months- 40% longer than the average average life span for her breed! Could a company provide quality and freshness to supplant my cooking fresh? Probalby not. But they might be able to deliver a food that would be an acceptable complement.