Comments
- 1-10 of 10
Must say I'm a big fan of bottle design improvements. I'm glad that milk has gone to the twist cap!
Roma that's a good one. And I learned something new, I didn't know it was Henry For that invented Kingsford charcoal!
My vote goes to the microprocessor.
It's changed the way we conduct business. It's changed the way we conduct our personal lives.
All of the connectivity (widespread and cheap internet availability), socialization (email, facebook, twitter, video conferencing), and exciting gadgetry (iPhone, iPad, laptop, DVR) is all made possible by the microprocessor.
The P&G eStore is billed as an e-commerce innovation living learning lab.
It is charging customers a $5 flat shipping fee per order.
In spot checks against Alice.com the P&G eStore is slightly more expensive. For example, the Pantene product linked above is $6.99 on P&G eStore and $5.49 ($6.49 - $1.00 online coupone) on Alice.com. -
http://www.alice.com/products?search=Pantene+Pro-V+Classic+Care+Shampoo&view=
In spot checks against Drugstore.com the P&G eStore appears to be much more competitive.
Here is an example for Gain 2x detergent. On P&G it is $7.49 and on Drugstore it is $11.99
P&G today is selling about $500 million a year online (less than 1% overvall) and sees that increasing tenfold.
Bella,
Facebook certainly is becoming more powerful for brands to leverage. As more and more brands develop pages it will be important for them to offer the Facebook fans compelling reasons to come back and interact with the site - things like contests, how-to-videos, interesting stories of how products were developed, games, etc.
-Samir.
It's a great idea! There is a company called EZ Grill that has an option - http://ezgrill.com/
They sell in grocery stores and Walmart.
From a consumer perspective I haven't heard of them and would definitely lean towards purchasing something Kingsford branded so I know the quality is good. I have not used the EZ Grill so cannot comment on its quality, I'm sure it is decent or it wouldn't have the distribution it does, but I would be a target customer for the disposable Kingsford all-in-one day at the beach.
Bella,
There was an interesting article in todays Wall Street Journal on recipes you may enjoy reading-
I don't know consultants for recipe development n the Bay Area (except for the 60,000 in the EXPO community of course!)
Cheers,
Samir.
Smart move by AT&T which gets a lot of heat for poor network coverage, especially in NYC and San Francisco.
It's a nice way for AT&T to admit it has issues, ask for feedback (making it very easy for consumers to do so), and likely reduce the level of screaming from those frustrated. If someone has a network issue and is very frustrated they may be inclined to tweet about it or write about it on their facebook wall or complain to all their friends and family. The act of reporting a problem when they come up will give the user the satisfaction of having told someone about it, hopefully, someone that will actually do something about it.
It will be interested to see if AT&T ends up doing an ad campaign around the likes of "You spoke, we listened," showing proof points of the level of "problems reported" in certain areas and how that volume has dropped as AT&T has responded to and fixed network issues.
Great topic!
Earlier this year Kelly Abbott (from www.3ones.com) presented at a Social Media Club San Diego (www.socialmediaclub.com) event. The topic was "Fail Fast."
He opened with a quote from Thomas Watson, the founder of IBM - "The fastest way to success is to double your failure rate."
I think this community enables Clorox to produce a few "MVPs" - Minimially Viable Products.
Getting from idea to concept to a quick test in a cheaper and faster way than using traditional methods. For example the charcoal chimney in a bag idea.
From a new product perspective it would be interesting to see consumers reaction to opening a bag of Kingsford and having the pellets be in the shape of footballs or baseballs.
Could be a novel approach to tailgating before games.
Would love to see a Burt's shampoo for "guys."
Something like Burt's Bees "Just All Natural Shampoo."