Comments
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Thanks for the comments Monty. I like the concept you describe in Innovation Tournaments. The key starting point in crowdsourcing is design. By design I mean the design of the entire process from planning all the way thorugh to post-event communication, etc.
Andy,
Thanks for your comments. I read your post on the 15inno blog (I like that blog, by the way) and I agree with your approach. What I've always been a big believer in is the portfolio approach to innovation (internal or external); this portfolio strategy includes:
* going direct (to the inventor or problem solver - your recent blog post is an example of this)
* going indirect (via third party innovation service providers or partering with VCs, for example)
* going social (leveraging social networks to uncover experts and potential solution providers - CloroxConnects is an excellent example)I think you guys are doing well on all three fronts.
Cesar
Ivy,
Thanks for your comment and I myself have been impressed with Clorox employee innovation. Your corporate culture is evident and this creates the best opportunity for success externally.
Cesar
Thanks Greg, glad to hear it was useful.
Matthias,
Nokia is another good example of a company that relies heavily on lead user behavior as part of their innovation process, I forgot to mention them in the article. In fact, they are learning an awful lot from users in Africa and applying what they learned to product offerings in the larger economies (US and Western Europe).
Here's an example: http://www.bandwidthblog.com/2009/12/08/afridoctor/
Cesar
I wanted to attend as well.
Here's the transcript from one of the speeches:
http://www.scottberkun.com/blog/2010/my-speech-at-the-economist/
Cesar
Andy - you're right! A good question always can withstand further clarification. Fortunately, your first paragraph which describes the "Win-balancing" program is the kind of example I was looking for. These kinds of examples are few and far between. I'm familiar with the CEB - I worked with them when I was at InnoCentive. Is there a way to get a copy of thier write-up?
Rachel - Thanks for replying. I'm conducting some informal polling of my own to see how companies are motivating employees to adopt these new kinds of approaches to innovation. I hope to share some of the best ideas I come across (non-confidentially, of course).
Rachel - recognition is key. Has Clorox formalized any recognition programs around open innovation? I think that developing some sort of recognition program to help employees embrace open innovation is absolutely critical. Thanks for your comments.
Jim - agreed. Success is often determined by how the question is framed. One head of R&D once told me that in his opinion it makes up 70-80% of the work needed to get a good answer. Seems like a high %, but I think it also speaks to the importance of a well framed question.
Thanks Han for your comments. I appreciate your real world example.