Very interesting. A couple of questions .....
Why foil? Is it the best material available? Is this a one use product, and is the foil packet replaceable?
All it takes is a squeeze?! Too cool...
There are a number of plant based gums and thickeners that may work depending on the application and how long it needs to last and how hard you need it. Also, if you want it activateable with water or just exposure to air.
See link to an article by the USDA ARS in Albany on "Rice Bran Adhesives"
Sam I Am
Do you have samples of the 'Stimulation Videos"? The one linked above seemed like a general info video.
In a recent Boy Scout magazine article on emergency survival tips, they recomended using white cotton underwear to start a fire when in a pinch. They authors tested several well known fire starting survival techniques and the white cotton underwear won hands down.
May not be something that you want to do at the family campfire, but in an emergency, at least you'll know those tidy whities can come in handy!
Mr Petrin - Interesting claims made in this article. As Mr. Blakely mentions above, there is value if they provide all the benefits mentioned. Much work has also been done with nanoparticles in films to provide the blend of features needed. See my company below.
Sounds like the ideal litter for you is one that the cat can ingest (may even be good for them... grasses, oats, etc), is denser (less scattering) and hopefully also absorbs as well as clay. Does this litter exist?
How do pet lovers view "clay" litter.... natural or not? Also, are the plant based litters (corn cob, wheat, etc.) viewed as more natural and sustainable that clay?
Also, Shona said "it makes them feel good using it but are still dissatisfied by it." Which is more important. The good feeling from using s natural, or the product's perfomance?
All of the above - Will pet lovers pay extra for "natural" pet foods, shampoos, litter, etc?