No, it doesn't need to be any thicker than the wipes are now.
My idea: Natural stain removing pen on the go.
I would like to see a natural oven cleaner, that works of course. I don't think anyone offers that in the marketplace.
My idea: Make unscented, natural cleaners. I would like to see more cleaners that I know would disinfect without the use of smelly chemicals. If they have to be scented, then at least make them disinfect as well as bleach does.