Take a moment and think about your last product development project. What percentage of your effort was spent designing the flavor system? Now, what percentage of time was spent deliberately designing the texture? I’ll bet there’s a significant difference between the two. If so, you’re not alone. I’ve had a lot of conversations with product developers over the past few years and the responses have been similar. So, before your lift a beaker to start your next project, I encourage you to think through your texture targets up front, and how you’ll achieve them. Just like your favorite (and least favorite) foods, I’m pretty sure it’s combination of flavor and texture that’s driving your reaction.