When my son was born and we gave him formula we always mixed it with water from our Brita Pitcher.
I think you could create Brita pitchers that are targeted toward New Parents! Maybe in a pink or blue pitcher! ;-) Just like Nursery Water is popular I think this would be great!
For children, my son hates to drink water but I put some stickers on our Brita pitcher and now he wants to drink "Sticker Water" and watches me pour.
I think Brita pitchers in fun designs or with characters would be great for kids!
For myself I'd love to have indivudual water bottles that have some type of small filter in it so I could just fill from the tap and go!