What's in a Name? You Tell Us! - The name for our signature product, Clorox® liquid bleach, was not, in fact, a genius idea from our advertising staff. It was, however, the result of one engineer’s hard work and imagination.

The name for our signature product, Clorox® liquid bleach, was not, in fact, a genius idea from our advertising staff. It was, however, the result of one engineer’s hard work and imagination. Initially registered as the Electro-Alkaline Company in 1913, The Clorox Company as it is known today received the name of its original product from combining the names of its two key ingredients, chlorine and sodium hydroxide. This engineer, Abel M. Hamblet, coined the name “Clorox” as well as the original diamond logo in 1914. He was also the man who installed the first electrolytic cells for the generation of chlorine and caustic soda. It is hard to believe that the name and logo have been around for almost 100 years!

Now that you know the story of how the company got its name, we need your help to rename this site. Since this community exists for its members and visitors as a source of history and a place to share stories, we want to hear what you think. Tell us what the new name of the Clorox Heritage Community should be! If you're a new visitor, then please become a member to let us know what you think.