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    lilneels
    deodorizer blocks for litter....
    Idea posted April 8, 2012 by lilneels, last edited April 18, 2012 by Cathy LiuInnovation Ambassadors , tagged favorite
    739 Views, 12 Comments
    Title of Your Idea:
    deodorizer blocks for litter....
    What's Your Idea?:

    Fresh Step cat litter should include small deodorizer blocks that pour into the litterbox with the scoopable litter. When you scoop, it breaks up the blocks....providing a burst of fresh scent everytime you scoop the box! :)

     

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    • Cathy Liu
      posted April 9, 2012 by Cathy LiuInnovation Ambassadors  PermalinkShow/Hide Replies

      Very interesting idea!  How big the deodorizer block are you thinking of?  What kind of material would allow the scoop to break up the block?  thank you for your feedback! 

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      • lilneels
        posted April 9, 2012 by lilneels  Permalink
        I think each block should be about the size of a standard 6-sided die. They would need to be fragile so that they break apart with the slightest contact....so that scooping would activate them rather than remove them. This means they would also break apart when your kitty gets in the box and starts scratching. Fresh Step already smells great, but I think these little extra bursts of pleasant smells would be a nice addition. They could even be different colors than the rest of the litter so that they are easy to recognize.
    • Cathy Liu
      posted April 10, 2012 by Cathy LiuInnovation Ambassadors  Permalink

      Thank you for sharing this great idea!  Are you worried if kitty gets in contact with an intense fragrance all at the same time when the block breaks? Thank you for your feedback. 

    • lilneels
      posted April 10, 2012 by lilneels  Permalink

      Good point - it would need to be designed so that the smell is not too intense for kitties when they break them open in the box. Perhaps they could mimic clay litter material...for less dust. Perhaps they would not need to be fragile and could only break down when they come in contact with kitty urine? That would mean less dust & more absorbtion.   Smile

    • Cathy Liu
      posted April 11, 2012 by Cathy LiuInnovation Ambassadors  Permalink

      I like the idea that the block will not break down unless encountering with kitty's urine.  I think it will be a great idea!

    • lilneels
      posted April 16, 2012 by lilneels  Permalink

      These deodorizer blocks could also be bright colors to make them more fun & easy to spot in the litter! PINK OR GREEN?Deodorizer blocks in bright colors!

    • ballast
      posted April 16, 2012 by ballast  PermalinkShow/Hide Replies

      I like this idea. It would be nice to have a colorful distraction from the not-so-pretty stuff my cat leaves in the box.

    • Cathy Liu
      posted April 17, 2012 by Cathy LiuInnovation Ambassadors  PermalinkShow/Hide Replies

      Love your sketch!  So hard to decide from pink or green color.  I love them both!!

    • Cathy Liu
      posted April 17, 2012 by Cathy LiuInnovation Ambassadors  Permalink

      We like your idea so much that we marked it as our favorite (see the front page at www.cloroxconnects.com under top ideas and to see it highlighted).  Will also share the idea on Facebook

    • lilneels
      posted April 18, 2012 by lilneels  Permalink

      AWESOME! Thanks again!

     

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