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Topic

    Consumer Trend Predictions for 2010
    Topic posted Jan 11 by Michael PetrinTriple Crown, last edited Jan 12 , tagged needs and solutions
    285 Views, 3 Comments
    Title:
    Consumer Trend Predictions for 2010
    Summary:
    Mintel report predicting most likely consumer trends in 2010 and opportunity areas
    Content:

    Just some of the topics presented:

    Accountability and consumer response to "green" products making claims

    Social media evolution with more and more consumers going on-line

    Lingering effects of recession on consumer expectations and desires

     

    Access this free report from Mintel Oxygen by following the link below -

    Comments

    • posted Jan 19 by Rachel K.Triple Crown

      Thanks for the post! I am learning something new every day.

      Do you know if we can get access to Datamonitor as well, or find out if someone purchased a Datamonitor report on Laundry Care in the U.S., for example? This would prevent more than one person/group within Clorox (such as MID, CDD, and PRD) purchasing duplicate reports. We would save money and hassle by sharing reports - only if we knew who had a copy already.

      Reply to this Comment

    • posted Jan 20 by Michael PetrinTriple Crown

      For passwords & access to our Information Resources please contact Scott Harrelson

      Some services do not allow sharing of reports - while some do.  The best approach if uncertain is to post a short synopsis or the title/abstract of the article/report here and include a link to it so authorized users can access it also.

      Please include key words/topic areas with the post to enable searching.

      Hopefully we can establish a habit of looking here and searching for information first - before we purchase, as well as a habit of sharing interesting and important information in a timely manner that we find ourselves.

      Reply to this Comment

    • posted Jan 20 by Rachel K.Triple Crown

      Thank you! It would also make it more transparent if we have the rights to the data or reports already, as long as we can share it within the company only (not just for an individual).

      Reply to this Comment

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