Open Innovation Forum
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Topic
Consumer Trend Predictions for 2010
Topic posted January 11, 2010 by Michael Petrin
, last edited February 9, 2012 , tagged needs and solutions
, last edited February 9, 2012 , tagged needs and solutions519 Views, 3 Comments
Title:
Consumer Trend Predictions for 2010
Summary:
Mintel report predicting most likely consumer trends in 2010 and opportunity areas
Content:
Just some of the topics presented:
Accountability and consumer response to "green" products making claims
Social media evolution with more and more consumers going on-line
Lingering effects of recession on consumer expectations and desires
Access this free report from Mintel Oxygen by following the link below -
Comment
Thanks for the post! I am learning something new every day.
Do you know if we can get access to Datamonitor as well, or find out if someone purchased a Datamonitor report on Laundry Care in the U.S., for example? This would prevent more than one person/group within Clorox (such as MID, CDD, and PRD) purchasing duplicate reports. We would save money and hassle by sharing reports - only if we knew who had a copy already.
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For passwords & access to our Information Resources please contact Scott Harrelson
Some services do not allow sharing of reports - while some do. The best approach if uncertain is to post a short synopsis or the title/abstract of the article/report here and include a link to it so authorized users can access it also.
Please include key words/topic areas with the post to enable searching.
Hopefully we can establish a habit of looking here and searching for information first - before we purchase, as well as a habit of sharing interesting and important information in a timely manner that we find ourselves.
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Thank you! It would also make it more transparent if we have the rights to the data or reports already, as long as we can share it within the company only (not just for an individual).
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