A new report by experts from the World Bank Group asserts that eating less meat is the best way to address climate change in the next five years. In fact, if everyone reduced their beef and poultry consumption by 25%, current international global warming goals could be met.

The study estimates that 51% of worldwide greenhouse gases are released somewhere along the livestock supply chain. This is dramatically higher than the often quoted number of 18% of emissions coming from cattle, pigs, and poultry. The difference, according to the researchers, is a result of including the entire lifecycle of animal products in the calculations.

Experts are encouraging consumers to move to a more plant based diet. The people behind Meatless Mondays are morphing their message to recommend meatless eating more than one day a week. The World Health Organization recommends a complete reversal to eating beef or chicken only one day per week. Americans are listening. 30% say they are making a significant effort to eat less meat.

Americans consuming more vegetables and grains creates a lot of new product opportunities. How can we help them with cleaning, storage, and preparation of produce and non-meat protein? Should we become involved in the meat substitute market?