All of are brands are leaders, very hard to improve on them. With that said, How about Commercial that are instructional? IE: mother showing her 8 year old how to safely dispense Clorox Liquid into the washer? and why, We use Clorox? Same with Clorox 2. We want to show a caring Mother that teaches her Child without it seeming as a "how to us" Commercial. Just a loving Parent explaining how to use Clorox as a disinfection or how to Clean a car box,refilling it with fresh step..ETC. I think You get the idea..Thanks,Bobby E.