Open Innovation Forum
Thoughts, Opinions on Open Innovation
Topic
, tagged benefits, formulation, ingredients, natural ingredients, needs and solutions, new technology, novel and unique, packaging, processing, tips and techniquesI recently completed a white paper on ideation and open innovation. I thought it might be of use to the CloroxConnects community. I've attached it to this post and am including a link below.
Here's the Executive Summary:
Developing new approaches to innovation is no longer just an option for organizations that
want to grow and thrive; it is a 21st century imperative. With the increasing landscape of new
models and methods of innovation, it becomes important to understand what these strategies
can offer, how to combine them for maximum impact and how to execute them for maximum
output. One thing is clear: there is no single magic answer for any one company’s innovation
needs. The most successful companies have recognized from the very beginning that a strategic
portfolio approach ensures the highest return on innovation investment. This portfolio
approach includes working with innovation intermediaries and employing a direct-to-market
strategy, but most often starts by developing new methods to uncover the best ideas within
your organization. This process of ideation is a key element to any innovation portfolio strategy
and a first step for many of the Fortune 500 companies.
For a link to the white paper:
Comment
Hey Cesar - thanks for sharing. You brought up some really good points and I'll actually start implementing some of these right away. Nicely done.
PS: We've implemented a new "Share" functionality on CloroxConnects. So now, if you see something you think is interesting, you can post it to a social web like Facebook or LinkedIn, etc. I'm sharing this out on my LinkedIn network.
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I tried the Share it functionality to email this article to a few of my co-workers. I put 3 email addresses on it separated by commas, I hope that was the correct way to send to multiple addresses.
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PS: Here's the link now in LinkedIn: View It
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Thanks Greg, glad to hear it was useful.
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Cesar, I enjoyed your article. I am chartered with building up our practice of Open Innovation.
I think we've achieved a gold standard of employee innovation and I hope that our corporate culture will expand to accommodate external sources of innovation.
Thanks for sharing
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Ivy,
Thanks for your comment and I myself have been impressed with Clorox employee innovation. Your corporate culture is evident and this creates the best opportunity for success externally.
Cesar
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Cesar, we're now trying another approach in "direct-to-market OI" with systems for reaching out to individual inventors. Goal is to get more ideas, with less internal effort vetting the low value ones (improving ROI exactly as you suggest). An overview is described in a blog here: http://www.15inno.com/2010/05/10/clorox/
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Andy,
Thanks for your comments. I read your post on the 15inno blog (I like that blog, by the way) and I agree with your approach. What I've always been a big believer in is the portfolio approach to innovation (internal or external); this portfolio strategy includes:
* going direct (to the inventor or problem solver - your recent blog post is an example of this)
* going indirect (via third party innovation service providers or partering with VCs, for example)
* going social (leveraging social networks to uncover experts and potential solution providers - CloroxConnects is an excellent example)
I think you guys are doing well on all three fronts.
Cesar
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