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Topic
Lysol upping the ante vs. Oust
Topic posted January 29, 2010 by Husker
, last edited February 9, 2012 , tagged benefits, needs and solutions
, last edited February 9, 2012 , tagged benefits, needs and solutions601 Views, 4 Comments
Title:
Lysol upping the ante vs. Oust
Summary:
New print ad claiming Lysol kills the source of odor-causing bacteria
Content:
Are we seeing a new front on the war to kill bacteria? Will this resonate with consumers?
Text:
Lysol destroys bacterial odors at the source and in the air. Oust Air Sanitizer is not approved to kill bacteria at the source.
File:
Lysol Ad.pdf (268KB)
1 rating
Comment
It's interesting that they don't mention a P&G product, Febreeze Air Freshener.
It also seems like they are trying to educate consumers. Lots of people don't understand that an air freshener doesn't necessarily "sanitize" or "kill" odor-causing bacteria.
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did Neutra Air change their actives? I thought they were similar to Oust.
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Nothing forthcoming on the Neutra Air website...what is the active currently?
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You can probably look at the can to see the actives.
MSDS here:
http://msds.reckittprofessional.com/customer_services/msds/dist/351945_r.pdf
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