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Treasure From the Archive

    Clorox Heritage
    Fire Up the Grill - The weather is warm in most parts of the...
    Treasure From the Archive posted July 7, 2010 by Clorox HeritageInnovation Ambassadors, last edited January 26, 2011 , tagged The Evolving Homemaker
    443 Views, 2 Comment
    Title:
    Fire Up the Grill - It’s Summertime!
    Summary:

    Fire Up the Grill - The weather is warm in most parts of the Northern Hemisphere; it’s time to move the cooking and festivities outdoors. However, did you know that this trend of backyard grilling only began in the 1950s?

    Image:
    Image Credit:
    Kingsford® advertisement from the 1960s
    Story:

    The weather is warm in most parts of the Northern Hemisphere; it’s time to move the cooking and festivities outdoors. However, did you know that this trend of backyard grilling only began in the 1950s? When “Americana,” rock ‘n’ roll and a leisure-conscious consumer emerged, Owen Pyle, Sr. found a savory opportunity at his fingertips. Pyle bought Henry Ford’s charcoal operation in 1951 and began selling Kingsford® charcoal briquets in grocery stores, at the time a virtually untapped market.

    "Sounds about as simple as falling off a log," says Pyle, "but we had a tough time those first few years convincing supermarkets that charcoal would sell."

    Pyle quickly earned a leadership position with the Kingsford® brand, part of The Clorox Company since 1973. We now offer a variety of charcoal briquets and wood chips for families to enjoy. What’s your favorite type of food to grill this time of year? Tell us!

    Comment

    • Jessica
      posted September 20, 2010 by Jessica

      Great article!  I didn't know Kingsford was part of the Clorox company.  We've used Kingsford charcoal since I was a little girl!  I love grilling, and do it year-round!  Awesome picture too!  I love the bottled drinks - they are so much better in glass bottles!

      • Greg P
        posted September 20, 2010 by Greg PInnovation Ambassadors

        Hey Jessica - if you like Kingsford you might want to check out the Kingsford Ideas Group.  We just kicked it off - and we'd love to hear your thoughts about what you think Kingsford should do next.  Plus - we'd love to hear your BBQ tips.

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