Clorox Makes a Splash! - Noted as the “most significant improvement of the Clorox® liquid bleach bottle in 20 years,” The Clorox Company introduced the new “splash-less” design bottle in 1981.

Noted as the “most significant improvement of the Clorox® liquid bleach bottle in 20 years,” The Clorox Company introduced the new “splash-less” design bottle in 1981. Preferred by consumers by a two-to-one margin, Clorox was the only company at the time to feature a small, secondary opening which let air enter as bleach was poured. This improvement eliminated “glugging,” the uneven flow that resulted from the conventional large opening in the spout and often caused splashing and spilling.

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