Top Five Ways to Leverage User Generated Video Content

(Part 2 of 2)

In Part I we shared an overall view of how brands and their agency partners want to leverage user generated videos.

This week we are going to look at how usage scenarios can differ based upon your role.

In the agency world:

The top five areas that public relations agencies would use consumer generated video content are:

Brand website or microsite – 80%

Facebook page – 60%

Mobile Application – 60%

Mobile Website – 60%

YouTube – 40%

eCommerce site product page (i.e. BestBuy.com, Amazon.com) – 40%

The top five areas that advertising agencies would use consumer generated video content are:

YouTube- 59%

Facebook page – 52%

eCommerce site product page (i.e. BestBuy.com, Amazon.com) – 48%

In stream advertising (i.e. Hulu) – 48%

Brand website or microsite – 44%

And in the brand world:

The top five areas that Consumer Electronics brands would use consumer generated video content are:

Brand website or microsite – 100%

Facebook page – 75%

eCommerce site product page (i.e. BestBuy.com, Amazon.com) – 75%

YouTube – 50%

Product Development – 50%

The top five areas that CPG brands would use consumer generated video content are:

Brand website or microsite – 80%

Facebook page – 80%

YouTube – 60%

Sales presentation – 60%

Selling ideas internally – 60%