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    Maura Mitchell
    Seven Things You Should Know About Made in America
    Entry posted July 30, 2012 by Maura MitchellInfluential Innovators , tagged Sustainability, Trends
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    Seven Things You Should Know About Made in America
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    Consumers are rallying around goods made in America because they have a positive impact on the economy, the environment, and the community. Here are the quick facts you need to know.

    • Regardless of their political affiliation, over 90% of Americans think the country should have strong “Made in America” policies.
    • Consumers are especially adamant that the government itself should only spend money with American firms.
    • For each 1% increase in purchases of American made goods, 250,000 new jobs are created.
    • 97% of consumers say US made goods are high quality.
    • Consumers connect the dots between buying American products, job growth, and the US once more becoming the strongest economy in the world.
    • Consumers define “Made in America” based on where the work is done, not where the brand is located. Buying a BMW that is made in South Carolina is “Buying American.”
    • The Made in America Movement is working hard to make Buying American a cool cause like buying products that protect the rain forest or support cancer research.

    Are we leveraging our Made in America status with consumers?

    Keywords:
    Made in America
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    Note: The comments expressed on this blog are not necessarily those of The Clorox Company.

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