Create Hidden Valley Recipes - Compile recipes using various dressing types and recipes from the public. Then divide the book into appetizers, salads, meats, poultry and bread recipe sections.  Give credit for each recipe to the donor and each donor recieves a free copy and gift card towards purchase of Hidden Valley products. Market the recipe books in the grocery stores in front of the Hidden Valley shelves. Keep the proceeds or create a Hidden Valley Charity fund for some charitable cause