http://business.timesonline.co.uk/tol/business/industry_sectors/retailing/article6958050.ece

Farmer’s market sets up stall in cyberspace

Marcus Carter, a pâté maker who founded the Virtual Farmers Market site, said: “It’s the story of the food that everyone comes to the market for, and I thought surely we can reproduce that experience online.”

The site, which launches on New Year’s Day, employs the 3D technology used for developing video games to bring the virtual market to life. At first it will have 45 stalls selling condiments, meat, cheese, fish, soups, sweets and oils but it expects to showcase more than 100 in the future.