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I like and use the GreenWorks line of products. However, I was disappointed to learn that when I run out of my favorite window cleaner or surface cleaner I have to purchase a new, non-concentrated "sprayer-top" bottle. What a waste of packaging for a brand that's being marketed as "green".......clearly, corporate greenwashing at its finest. The ultimate irony is that the non-"green" marketed Clorox brands such as 409 have been available in a refill bottle for as long as I can remember.
Simple solution: offer concentrated refills that consumers can purchase, reconstitute, and use in the sprayer-topped bottle they've already purchased. It saves you the cost of shipping more packaging, saves the consumer the cost of the more expensive sprayer-topped bottle (which I'm SURE you'd pass along in the form of a reduced cost per unit on the refill) and restores the brand's ability to market itself as "green" once again.
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Thank you for your suggestion. Any recycling material you suggest to use?
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Cathy, I think you're missing the point. It's better to not use a quantity of materials in packaging at all than to use more recycled materials....reduce (first), reuse (second), recycle(third). By offering refills (in any type of packaging) you're eliminating the need to manufacture, ship, and purchase sprayer-top bottles for those of us who need refills....in my case, I purchase no less than 12 sprayer-top bottles of GreenWorks surface cleaner per year, when all I really need to buy is one and a couple of concentrated refills. Not only that, but using the 409 64 oz refill example, I could buy it once (at a higher price) and eliminate the need to purchase 3 sprayer top bottles in the ensuing months. Clorox saves money, (hopefully) consumers save money, the earth benefits.....everybody wins.
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Understand. I was thinking of refill bigger container's material. Anything better than plastic PET?!
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Oh, certainly. The new "plant bottle" material that Coca Cola is selling comes to mind. But I wouldn't begin to understand the chemical factors of new plastics mixing with cleaning chemicals combined with the rough shipping requirements that your product faces getting to stores.
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Thank you for sharing. PlantBottle sure sounds like a great new alternate as to traditional PET. Ideally, we can have a composable bottle/container for the refill. Then GreenWorks would be 100% environmentaly friendly. It is definitely a goal we are striving to reach.
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