Marketing seems geared toward moms.  What about men and singles?  What about the college market?  Competitors give college bookstores samples to give out at the start of each semester.  A good number of college freshmen have never been taught how to do laundry.  Clorox should teach them.  Also, Instead of just focusing on how mom's can build a clean and healthy household, how about reminding 20-something single guys that a clean home and clean laundry are way more attractive than pickup lines?  If Clorox wants to grow with younger consumers, there has to be marketing that they can relate to.