my son plays soccer and hes very picky about keeping his soccer cleats clean wich is a bit difficult since there white and blue well my idea is why not make like a shoe cleaner in a bottel like the ones for shoe polish with the little spongy brush at the end to clean shoes i know it would be of good use to manny for example when my daughter was in 8th grade she loved wearing white vans and oh goodness they would get dirty fast and you would see her cleaning them with any recomendations her friends gave her i see this as a good item so thats my idea Clorox Shoe Cleaner! 
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Thank you for sharing. Here are some other shoe cleaner ideas: http://www.cloroxconnects.com/posts/1c4e77b3b9; http://www.cloroxconnects.com/posts/bb7ffd61b0; http://www.cloroxconnects.com/posts/bce5113b25
Check out their ideas and build on your own.
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