Our Competitors' Sustainability Plans
Thanks to poll results revealed last week by BSR, we have a glimpse into how roughly 500 companies around the world are addressing CSR and sustainability. Here are the seven most intriguing findings.
- Companies’ top three sustainability/CSR priorities are workers’ rights, human rights, and water availability. Water’s importance increased significantly this year vs previous years. Climate change comes in fourth place.
- Why don’t companies focus more on climate change? The top reason is short term financial pressure, followed closely by competing priorities, and the complexity of implementation.
- Companies that do have climate strategies prioritize energy efficiency, with 50% saying that’s their main focus. Technology innovation comes in second with 14% of companies highlighting it.
- Corporate communications, PR, and supply chain are the top three functions involved in sustainability/CSR efforts. Interestingly, product development, R&D, and marketing are substantially further down the list.
- Next year, over two-thirds of organizations plan to increase their external and internal communications about sustainability. 39% will augment their budget and 35% will add staff.
- Only 39% of companies measure the ROI of their social and environmental efforts.
- The CPG/retail and agriculture/food/beverage industries get the highest marks for sustainability from their peers.
Do these competitive insights make us think differently about our sustainability and CSR initiatives?
Note: The comments expressed on this blog are not necessarily those of The Clorox Company.