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    Maura Mitchell
    Our Competitors' Sustainability Plans
    Entry posted November 7, 2011 by Maura MitchellInfluential Innovators , tagged Sustainability, Trends
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    Title:
    Our Competitors' Sustainability Plans
    Entry:

    Thanks to poll results revealed last week by BSR, we have a glimpse into how roughly 500 companies around the world are addressing CSR and sustainability. Here are the seven most intriguing findings.

    • Companies’ top three sustainability/CSR priorities are workers’ rights, human rights, and water availability. Water’s importance increased significantly this year vs previous years. Climate change comes in fourth place.
    • Why don’t companies focus more on climate change? The top reason is short term financial pressure, followed closely by competing priorities, and the complexity of implementation.
    • Companies that do have climate strategies prioritize energy efficiency, with 50% saying that’s their main focus. Technology innovation comes in second with 14% of companies highlighting it.
    • Corporate communications, PR, and supply chain are the top three functions involved in sustainability/CSR efforts. Interestingly, product development, R&D, and marketing are substantially further down the list.
    • Next year, over two-thirds of organizations plan to increase their external and internal communications about sustainability. 39% will augment their budget and 35% will add staff.
    • Only 39% of companies measure the ROI of their social and environmental efforts.
    • The CPG/retail and agriculture/food/beverage industries get the highest marks for sustainability from their peers.

    Do these competitive insights make us think differently about our sustainability and CSR initiatives?

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