I am not sure of the numbers but it looks like it still is a growing category, based on this recent article from cosmetics design. Back in 2007 the US version of this site stated they thought it was going to go stagnant due to the amount of products on the market. I guess they were wrong.
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I am not sure of the numbers but it looks like it still is a growing category, based on this recent article from cosmetics design. Back in 2007 the US version of this site stated they thought it was going to go stagnant due to the amount of products on the market. I guess they were wrong.
http://www.cosmeticsdesign-europe.com/Formulation-Science/Soliance-focuses-in-on-skin-whitening-with-new-launch
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Thanks Shona. I agree that it still appears to be growing especially for natural alternatives to the nasty synthetic whitening agents.
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