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    Charles Underwood
    GLAD DECORATIVE TRASH BAGS - THE NEXT NEW THING TO BUY
    Idea posted April 23, 2012 by Charles UnderwoodInfluential Innovators, last edited May 30, 2012 by Cathy LiuInnovation Ambassadors , tagged favorite
    1650 Views, 23 Comments
    Title of Your Idea:
    GLAD DECORATIVE TRASH BAGS - THE NEXT NEW THING TO BUY
    What's Your Idea?:

    Hi All, Cool

     

    I crurently use GLAD FORCEFLEX Tall Kitchen Drawstring Bags and love them! But GLAD can go farther by hitting the "designer bag" market. I mean, have you seen the movie, "Keeping up with the Jones"? If one person buys it, then the next person has got to have it. 

    They look great! They will sell very well! I think this is a million dollar idea. Let me illustrate my point. Check out the images below.

    Image or Photo of Your Idea:
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    Comment

     

    • Charles Underwood
      posted April 23, 2012 by Charles UnderwoodInfluential Innovators  Permalink

      In addition to the two links provided below the PINK POKEY DOT TRASH BAGS here are two others to illustrate the idea:

      http://ak.buy.com/PI/0/500/221259180.jpg

      http://ak.buy.com/PI/0/500/221259179.jpg

      http://floortwo.files.wordpress.com/2007/10/lv-trash-bag.jpg?w=460

       

      So, I look forward to the next big thing being GLAD DESIGNER TRASH BAGS. I am not sure about the pokey dot. But I like PINK, BLUE, YELLOW w/ WHITE STRIPES. I would buy them because I want my trash to look good outside while it waits for the trashman to pick it up. I have a cute apartment, somebody has a cute house, I am telling you do some market research and you will discover OXYTOCIN is a chemical released from the brain that relates to emotional bonding. Corporations use this in advertising to get you to purchase their products. For example Charmin toliet paper have the cute bears. So selling bags with cute animals, unique designes can work the same way! In fact in can be addicting!! So what am I saying? Go for it! Start planning to roll out GLAD DESIGNER TRASH BAGS...because it is a great idea!!!

       

      Thanks,

       

      Charles Underwood


    • Cathy Liu
      posted April 24, 2012 by Cathy LiuInnovation Ambassadors  Permalink

      Thank you so much for sharing a wonderful idea and spending time to do research on various cool designs.  CloroxConnects member Shelly L.

      also wants a decorative trash bag.  Instead of having a design on the entire bag, bonnieann on the other hand suggests a decorative border for the bag.  What do you think of their ideas?  Moreover, will you spend more money to purchase a decorative trash bag?  If you will, how much more?  Thank you for your feedback.

      We appreciate that you spent time to develop your idea.  We marked it as our favorite of the week (see the front page at www.cloroxconnects.com under favorite ideas of the week and to see it highlighted) to demonstrate what is a well-thought out idea!  

       

       

    • Charles Underwood
      posted April 24, 2012 by Charles UnderwoodInfluential Innovators  Permalink

      Hi Cathy,

      Sounds like this other people are liking the idea as well. I am not so much for the decorative border as my trash bag does not show inside the trash can I have in my house. Your Glad unique designer trash bag should cover the entire outside of the bag so our trash can look attractive outside in our yards instead of just looking like trashy trash. Cool

       

      How much more would I spend? If I spent $10 on regular trash bags I would spend $13-14 on designer bags. That is quite a lot more cash, a 30%-40% mark up! I also think if you move forward with this you should start off with at least 3-4 designs, perhaps offering other custom designs on Glad's website for personalization like M&M Candy has for their custom candy. Clorox Company would see profit growth in the GLAD brand with these bags.  Even after the added cost of printing the designs on them the substantial profit markup would make them viable to begin production today. 

      Kind regards,

      Charles Underwood

    • Cathy Liu
      posted April 25, 2012 by Cathy LiuInnovation Ambassadors  Permalink

      Thank you.  We definitely will send this idea out for consumers' rating.  Clorox Product Development team prioritizes projects according to highest consumers' rating.

    • kathicake1
      posted May 18, 2012 by kathicake1Inspriational Ideators  Permalink

      I love this idea, would show a person's personality in their garbage instead of the boring black or white bags.

      I would buy these trash bags, expecially if they were purple with stars on them. My 2 favorite things.

    • Charles Underwood

      Thank you Kathy!

      I appreciate your support for my idea. I love the idea of Purple bags with stars on them! That is an excellent design! What color would you have the stars be? White? Black? Yellow? Red? Gray?

      • kathicake1
        posted May 20, 2012 by kathicake1Inspriational Ideators  Permalink
         flourescent green stars would REALLY stand out. I know our trash collector would love for people to have designer bags. He watches peoples bags and looks for odd ones. Believe it or not people do drop their trash at other people's houses so they don't have to pay for garbage collection. If he sees an odd one he opens it and looks for anything that will have a name on it, if it isn't the home he is at, he gets them for theft of services.
    • melissa
      posted May 21, 2012 by melissa  Permalink

      Could also do ones for holidays with cute lil things one them or  more serious christmas people

    • Charles Underwood
      posted May 27, 2012 by Charles UnderwoodInfluential Innovators  Permalink

      Melissa,

      Great idea! Have baby blue bags with white snowmen or snow flakes during Christmas!  Could have black bags with Orange pumpkins during Halloween! I could see easter bunnies and easter eggs on Easter. Hope Glad makes these soon!!!

    • Cathy Liu
      posted May 28, 2012 by Cathy LiuInnovation Ambassadors  Permalink

      Glad product team will definitely refer to your guys' design ideas when contemplating new products!

    • kathicake1
      posted May 28, 2012 by kathicake1Inspriational Ideators  PermalinkShow/Hide Replies

      or bags that identify recyclables verses garbage

      • Cathy Liu
        posted May 29, 2012 by Cathy LiuInnovation Ambassadors  Permalink
         Do you want a tag or a space for a written message then? Thank you for your feedback!
    • kathicake1
      posted May 29, 2012 by kathicake1Inspriational Ideators  PermalinkShow/Hide Replies

      white bags with the green triangle would be perfect and then use a permanent marker below the triangle to write what it is would work. why spend more on making a tag

    • Charles Underwood
      posted May 29, 2012 by Charles UnderwoodInfluential Innovators  Permalink

      It is a great idea Kathi to have Recycled bags made with the revolving arrow symbol printed on them. 

      @ Cathy: we got to look at bags being used for storage too, not just for trash. Many people including myself and perhaps yourself too stores things in the garage in big black trash bags. I like the idea of storing bags by color. Not only does is this idea great for making the street look a little neater by have trash put out in decorative bags, but also our storage would look better and could be color coded!!

    • Cathy Liu
      posted May 30, 2012 by Cathy LiuInnovation Ambassadors  Permalink

      I agree that this idea has gained a lot of popularity and color coded storage bag is a BIG ideA!!  Thank you everyone for great discussion on building this idea up!

    • alison
      posted June 12, 2012 by alison  PermalinkShow/Hide Replies

      love this idea, I'd so buy the bags!!!

      • Cathy Liu
        posted June 12, 2012 by Cathy LiuInnovation Ambassadors  Permalink

        Thank you for your feedback.  If we get enough "likes" on the idea, you may see the bags in the store soon.  :)

    • Charles Underwood
      posted June 14, 2012 by Charles UnderwoodInfluential Innovators  Permalink

      Thank you Alison and Cathy! I would buy them too. I like showing my personality in things like decorative garbage/storage bags. I would buy them too. Specially if you have them with the drawstring like the forceflex has that I currently buy. 

    • Charles Underwood
      posted June 14, 2012 by Charles UnderwoodInfluential Innovators  Permalink

      Just think about all the different Containers they sell at places like the Container Store. Now have the same varitety in GLAD BAGS!!?? WOW!!! That's a winning idea from GLAD!

    • Mnsanchez
      posted June 22, 2012 by MnsanchezInspriational Ideators  Permalink

      What "value" (other than price hike) does it add to their bags?

      I personally don't buy something because it's "pretty", but for practicality-a starred, flourescent garbage doesn't improve the product.  

      HOAs might not like it as well; I see this as city-chic, not something made for suburbia.

      Also, the color schemes--you don't want to frighten Americans with obnoxious color schemes. I personally do not define and am not defined by the "color" of someone's trash bag LOL, a bit absurd. 

      Eh, to each their own.

    • Charles Underwood
      posted July 9, 2012 by Charles UnderwoodInfluential Innovators  Permalink

      These bags are not going to be for everyone. These are not designed for the most economic purchaser. Selling them would be require targeting spontanious buyers and the buyer who values being different and independant in his/her social group.

     

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