P&G recently launched the beta version of an internet store.  The online shopping arena dubbed the “eStore” features P&G’s brands ready to be purchased.  This next generation shopping is designed to be a one-stop shop for all of your P&G shopping needs including Pampers, Tide, Olay, Gillette and more.   One of the great things about the new eStore is the sections dedicated to video reviews for each product!

The new P&G eStore gives EXPO members an even more powerful voice.  Consumers are now able to see un-biased opinions in the place they make their purchasing decisions.  Check out this example for Pantene Pro-V Classic Care Shampoo. 

EXPO is dedicated to giving it’s members a platform to voice their opinions.  As the first video-based community specifically created for consumers, EXPO loves being able to share your opinion in other places.  We are happy to see how clients such as P&G have decided to leverage consumer video across its various consumer touchpoints, in this case at point of purchase.

Visit the new P&G eStore and check out some of the EXPO consumer reviews and let us know what you think, how it compares to Alice.com (another CPG eCommerce site that distributes EXPO consumer videos), what you think P&Gs goals are, is this a good move, a bad one, a neutral one?