I have 2 ideas I use, and 1 i would like to see.
1) I use clorox clean up as a room air freshener. I spray some in the sink just before i have company so that it smells fresh and clean. I also put some in a container and put it under the sink or somewhere hidden and it keeps things smelling great. Easy fix for the times you don't have any air fresheners.
2) I use it as a stain buster on my whites. I put a small amount on the stain, wait a few moments throw it in the washer and I'm done! It really works well when you don't have any stain removers.
3) I would like it if you put it into a square "pod" like everyone does for laundry detergent and dishwashing detergent for single pre-measured use. (like Tide pods). I would also like to see a "stick-up version" to use as a room deoderizer/ air freshener.