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Entry posted January 14, 2013 by Maura Mitchell
, tagged Sustainability, Trends in Blogs from partners > Brandology Blog publicEntry:39% of Americans feel guilty about wasting food, making it the #1 source of green guilt by a wide margin. Other activities that lead many to feel remorse include leaving the lights on when they are not in the room (27%) and wasting water (27%.) Surprisingly, not buying CFLs elicits little regret (only 9%) as does not managing the house temperature to save energy (7%.)
Why do consumers feel so guilty about throwing out food? It likely has to do with socialization (“Clean your plate, there are kids starving in Africa!”) Additionally, it is highly visible and occurs frequently, making it hard to ignore.
Americans’ food usage has lots of room for improvement. 40% of the food produced in the US is not eaten. The average family of four throws out between $1,300 and $2,700 of groceries annually. If just 15% of that food could be saved, it would make a dramatic difference in the country’s hunger issues.
Food gets tossed by shoppers for a variety of reasons including confusion about dates on labels, poor planning, and buying in bulk due to retail incentives.
At the consumer level, 33% of seafood, 28% of produce, and 27% of grain products are wasted.
Should we consider new products that help consumers waste less food?
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- Entry posted January 2, 2013 by Maura Mitchell , tagged Sustainability, Trends in Blogs from partners > Brandology Blog publicEntry:
Will this be the year when global warming returns to America’s radar screen? There are some compelling reasons to think the answer is “Yes!”
- The percentage of Americans that believe climate change is occurring has rebounded from its low. Over 70% now think global warming is real, up 5 percentage points in six months and up even more dramatically from 2011 and 2010.
- More consumers favor companies that are eco conscious. 53% of shoppers say they will buy a brand with “social purpose,” when quality and price are equal, up 11 percentage points vs last year. 32% recently chose to do business with a company focused on reducing global warming over one that was not.
- The actual measurable results of climate change (ice melting, sea level rising, etc.) have been compared to the UN Intergovernmental Panel on Climate Change’s projections. Virtually every indicator is deteriorating more rapidly than forecast.
There are also reasons to think that climate change will continue to be ignored for at least another year.
- Total worldwide press coverage of the phenomenon declined 2.4% in 2012 vs 2011.
- Consumers are increasingly pessimistic about their individual ability to impact the environment. Only 32% now say their actions could curb climate change, down from 37% six months ago.
- The topic remains highly politicized and hard to discuss. Roughly 40% of those who believe in climate change are uncomfortable sharing their views with non-believers.
What do you think? Will the nation embrace and address climate change this year?
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- Entry posted December 10, 2012 by Maura Mitchell , tagged Sustainability, Trends in Blogs from partners > Brandology Blog publicImage:
- Entry posted November 26, 2012 by Maura Mitchell , tagged Sustainability, Trends in Blogs from partners > Brandology Blog publicImage:
- Entry posted November 5, 2012 by Maura Mitchell , tagged Sustainability, Trends in Blogs from partners > Brandology Blog publicImage:
- Entry posted October 22, 2012 by Maura Mitchell , tagged Sustainability, Trends in Blogs from partners > Brandology Blog publicImage:
- Entry posted October 8, 2012 by Maura Mitchell , tagged Sustainability, Trends in Blogs from partners > Brandology Blog publicImage:
- Entry posted September 23, 2012 by Maura Mitchell , tagged Sustainability, Trends in Blogs from partners > Brandology Blog publicImage:
- Entry posted September 10, 2012 by Maura Mitchell , tagged Sustainability, Trends in Blogs from partners > Brandology Blog publicImage:
- Entry posted August 27, 2012 by Maura Mitchell , tagged Sustainability, Trends in Blogs from partners > Brandology Blog publicImage:
